Initial ideas

Genre

• The genre of my music magazine will be Rock music.
• This is a broad genre so I can include     many different artists of all the different subgenres of rock.

House style

• Mature
• Dark and some bright colours
• Bold fonts
• Consistent fonts

Typical content

• Lists (top 100 etc.)
• Interviews
• New music

Audience (niche/mainstream)

• More mainstream, but with a few specialized aspects
• Teenager to young adult
• 16 to late 20’s

Type of institution that might produce the magazine

• Professional
• Globally known
• Also owning several other magazines
• They have the money to pay for the interviews, and stories

Mode of address

• Mostly informal
• Some serious aspects
• Chatty to engage the reader

Representation

• Some mainstream values